January 30, 2018

Running library induction like a marketing campaign

By Ned Potter, Academic Liaison Librarian 

Running Academic Library induction as a marketing campaign from Ned Potter

We won an award! York just received a Bronze Marketing Award from CILIP's Publicity and Public Relations Group at the annual PPRG Conference, held in Birmingham in January.

It was in relation to the work we'd done on our Induction project - in 2016 (and then this year as well) we got rid of the big orientation games, and ran it like a marketing campaign. It worked really well and we got a great response - some elements weren't successful and we improved on them this year.

The slides from my talk are above, or alternatively you can view a video below. This is the audio from my talk, with a version of the slides designed for the video instead of for face-to-face presenting - there's videos-with-the-video, and other things to make it a bit more interesting to watch...

It was a great conference. The other award winners had all done really good campaign marketing too, and this supports an idea I bang on about all the time, which is that it's campaign marketing that really works. The same message, tailored across multiple platforms, for a concerted period of time: that's what is required for marketing to be effective.

Thanks to the (soon to be renamed!) PPRG group for the award and the excellent event. 

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